Ferramentas de Marketing

Website Localization Tools for Marketing Teams

Localization delays push campaign launches back. Translated content drifts from brand voice. Marketing teams absorb both problems — usually without visibility into either until something ships wrong.

Localize gives your team the website localization tools to catch brand drift before it goes live and publish localized pages without waiting on engineering.

Junte-se aos mais de 40.000 usuários que confiam na Localize para potencializar suas traduções.

Ship Localized Campaigns Without the Bottlenecks

Most localization delays come down to two handoff points: waiting on a developer to push an update, and reviewing translations without seeing how they actually render. Both are solvable without adding process or headcount.

Launch On Your Timeline, Every Time

Campaign launches shouldn't stall because your ticket is sitting in a queue. With Localize, your team can update localized pages — headlines, CTAs, form copy, landing pages — directly. Change your source copy, and localized versions follow automatically.

Catch Problems Before They Go Live

A translation that looks right in a spreadsheet can break layout, lose meaning, or miss the mark entirely on a live page. With Localize’s on-page editor your team reviews and approves copy in context, on the actual site, before anything publishes. Brand issues get caught here and not in a post-launch audit.

Every Translation Reflects Your Brand

When you scale to ten languages, brand consistency breaks down fast. Localize's Style Guide lets your team define tone, proper nouns, grammatical rules, and formatting preferences directly in the dashboard — so every translation, AI-generated or human-reviewed, follows the same brand standards your source content does.

Centenas de empresas escolhem a Localize em vez de outras.

Estrelas
“Ao pegar seu código JavaScript e adicioná-lo ao nosso aplicativo, fiquei impressionado com a rapidez e facilidade de implementação. A interface do usuário era realmente intuitiva e permitiu que eu e toda a minha equipe começássemos imediatamente e concluíssemos o processo de tradução por conta própria.”
Jonathan Bartlett
VP of Product
Recursos

Keep Your Brand Voice Consistent Across Every Market

For one language, consistency is manageable. At five, it breaks down without the right controls in place.

Set Your Brand Standards Once

You spend hours crafting the way your brand sounds in your original language – don’t let it go to waste when you start translating. Our Style Guide lets your team define tone, proper nouns, grammatical rules, and formatting preferences inside the Localize dashboard. AI-generated and human-reviewed translations follow those standards — no briefing required each time a new language goes live.

Lock The Terms That Shouldn’t Change

Voice is one thing. Specific terminology is another. Glossary controls let your team define which terms — product names, campaign phrases, proprietary terminology — stay identical across languages. They carry through every translation. Add a new language and those terms are already locked.

Invest In The Markets That Already Want You

Expanding into the wrong market wastes budget and time. Download a language preference report directly from the Localize app to see which languages your actual visitors use. The markets worth prioritizing are already in your traffic data.

Built for Teams Running Localization as a Program

bswift, JOOR, Code.org — the marketing teams getting the most out of Localize treat international publishing the same way they treat their English program. Campaigns go out on schedule. Brand voice holds across markets. A new language doesn't mean starting the process over. These are the website localization tools for marketing teams that treat localization as a program — not a project.
Perguntas e Respostas

Perguntas frequentes

Questions Marketing Teams Ask Before Adopting Website Localization Tools

Will this work with the analytics setup we already have?

Website localization tools from Localize integrate with GA4 natively. Page views, language switches, and any custom events your team defines flow into your existing setup — localization data sits alongside the rest of your marketing reporting.

How does automatic language detection work in practice?

Localize reads the browser language preference each visitor has set and serves the corresponding version of your site. A visitor with their browser set to Japanese sees your Japanese site. No additional configuration required from your team.

Can marketing manage localized pages without pulling in a developer?

Marketing teams can handle day-to-day updates — copy changes, CTA edits, translation approvals — without developer involvement. The on-page editor lets your team review and approve translations directly on the live site. Source content changes sync to localized versions automatically.

How do glossary controls handle brand terms that shouldn't be translated?

Localize's glossary controls let you define which terms stay locked — product names, campaign phrases, proprietary terminology. Those terms carry through automatically across every translation, whether AI-generated or human-reviewed, across every language in your program.

How is this different from a translation tool that just converts text?

Website localization tools for marketing teams handle more of the program than translation alone. Localize adds brand controls that keep terminology consistent, an on-page editor so your team can review copy in context, and publishing workflows marketing manages directly — so localized pages stay current even as your English site changes.

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